Quantcast
Channel: John Caddell's blog » reading list
Browsing latest articles
Browse All 10 View Live

Image may be NSFW.
Clik here to view.

"Marketing Metaphoria"–the deep yearnings behind the products we buy

Father-and-son team Gerald and Lindsay Zaltman, authors of “Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers,” assert that beneath our purchasing decisions lie deep,...

View Article



Image may be NSFW.
Clik here to view.

The deep attraction of the locally-produced

While reading a review of Rob Walker’s “Buying In,” in today’s New York Times Book Review, I got to thinking about why I buy a certain type of beer. The review points out Walker’s description of the...

View Article

Image may be NSFW.
Clik here to view.

"Innovator’s Guide to Growth": readable, productive prescriptions for...

I didn’t really understand Clayton Christensen’s “The Innovator’s Dilemma” when I read it many years ago. Perhaps like a lot of people employed by large companies, I suffered “innovator’s myopia.” But...

View Article

Image may be NSFW.
Clik here to view.

Best business books of 2008 (so far)

It’s been a great year for business books, in my estimation, so rather than hold off till the end of the year, here’s a first-half “best of” list for your perusal: “The Opposable Mind” – Roger Martin....

View Article

Image may be NSFW.
Clik here to view.

Why don’t businesses change and adapt? No "Sense of Urgency"

John Kotter is the change guru. His article “Leading Change” from Harvard Business Review is a classic I’ve recommended to a number of people. His newest book, “A Sense of Urgency,” focuses on the one...

View Article


A Mistake-Bank-perfect epigraph

I just unwrapped “Einstein’s Mistakes” and this appears before the Preface: Errors are the portals of discovery.James Joyce, Ulysses

View Article

Image may be NSFW.
Clik here to view.

Business Book Hall of Fame: “War & Peace”

Heard of it? Read it? Probably not. It’s the dictionary example of a long book. And it is long. Based on some indirect prodding from Dave Snowden and Jochum Stienstra, I finally picked it up,...

View Article

Image may be NSFW.
Clik here to view.

Considering the mind: Mini-reviews of “Buy-ology,”“Free Market...

These three recently-published books take research on cognitive science and behavioral economics and apply it to business and public policy. A common theme – people aren’t particularly logical, and...

View Article


Image may be NSFW.
Clik here to view.

“Delivering Happiness” delivers

There are many definitions for a great book, but here is one: you’re burned out on business books. They’ve become a slog to get through, the unread pile has grown, and you’ve gotten into the habit of...

View Article


Image may be NSFW.
Clik here to view.

“Good Boss, Bad Boss”: another Sutton winner

I wrote in my last post that I’m getting tired of reading business books. It’s more than that–there are so many of them, and most seem to be the authors’ brand statements rather than insightful, fun...

View Article
Browsing latest articles
Browse All 10 View Live




Latest Images